Supporting Co-op campaign to clean up local towns and villages
The retailer’s ‘In it to bin it’ campaign will bring the community together to collect a target of 15,000 bags of litter from across Norfolk, Suffolk and Essex.
The East of England Co-op is encouraging community groups, schools and other organisations to join their ‘In it to bin it’ initiative. The retailer is providing 100 litter picking packs that groups can use to go out on a summer litter pick in their local area.
All those who get involved will be part of a community-wide effort across East Anglia to keep the area free of rubbish, helping to build a sense of pride in our area.
Colleagues across the East of England Co-op stores and the organisation’s head office will also be getting involved in helping the retailer to reach its target of collecting 15,000 bags of rubbish by the end of the summer.
East of England Co-op Joint Chief Executive Niall O’Keeffe said:
To apply for a litter picking pack visit www.eastofengland.coop/community/in-it-to-bin-it. Each pack contains everything you need to go out on a group litter pick including litter picks, bag hoops and gloves. These packs have been generously provided to the East of England Co-op at a fraction of the retail price by local company, Ground Control.
Simon Wiggins, Senior Contract Manager at Ground Control, commented
The ‘In it to bin it’ campaign is one of a number of litter picking initiatives the East of England Co-op has been involved with. The retailer’s Community team regularly joins local groups on litter picks across Norfolk, Suffolk and Essex and last summer, the East of England Co-op was an official supporter of BBC Radio Suffolk’s ‘Don’t Be A Tosser’ campaign.